Sellers
Marketing Strategy
When you list your home with Coldwell Banker Community Realtors, you are not only partnering with the most trusted real estate brand in the world, you are also partnering with a locally owned company. Our affiliation with Coldwell Banker provides our agents with world class tools, systems, and a network that you just cannot get with an independent agency.
Our highly experienced and knowledgeable agents are well verse in how to drive traffic to a listing and are skilled negotiators to get you top dollar for your home. We use effective and proven marketing strategies such as 3D Virtual Tours, Drone Video/Photography, targeted online advertising, social media, and more.
Professional
Photography & Video
The Pioneer Valley. It’s gorgeous anytime of year! With a licensed drone pilot on staff, we can produce superior aerial photography at no cost to our clients. Our goal with drone photography is to allow the potential owner to see not only the property itself, but the backdrop of the property as well.
Interactive
Virtual Tours
Technology is continuously transforming the homebuying process. Coldwell Banker Community Realtors has implemented tools to create interactive 3D models of properties that can be viewed online. This gives buyers the opportunity to gain a better understanding of the layout of a home before taking the next steps.
Digital Marketing
Digital Ads & Marketing
Listing a home effectively means more than just entering the property in MLS and placing a sign in the yard. Here at CBCR we have a marketing department that works for you and your agent.
Print Masterials
Print & Brochures
In house, our staff creates a concise, branded listing flyer to quickly and effectively convey information about your home. In addition, our affiliation to Coldwell Banker gives us access to a library of marketing materials. By choice of the seller, an agent can further promote listings by ordering printed materials.
Market Watch
Market Trends & Reports
There are two constants in our market: real estate in the Pioneer Valley is driven by a host of factors that are constantly in flux and every property is unique. Our team stays one step ahead to ensure we’re using our local knowledge to best price and sell your home. Contact us to learn more about the Western Massachusetts market.
Local Expertise
Global Exposure
Through Coldwell Banker, your home will be shown on high-traffic websites, including some of the most-visited real estate websites in the world, putting it in front potential buyers everywhere. Our comprehensive internet marketing strategy includes displaying your home with a detailed description and multiple photos on the most-visited real estate websites.
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